Under the background of more different consumption demand and more high market saturation, it is urgent to find a new way for development. Finding the new operation blindly and trying to elude the furious competition at home can’t get rid of the serious homogeneity of apparel companies radically, which include the product, channel, technique, supply chain, etc.

消费需求差异化越来越大,市场饱和度越来越高,国内服装企业寻求新的发展迫在眉睫,但盲目寻找新的业务增长机会和试图规避国内激烈的市场竞争,都不能从根本上摆脱服装企业在产品、渠道、技术、供应链等方面严重的同质化。